CSR: RB Introduces New Integrated Approach to Sustainability

Reckitt Benckiser (RB), the global leader in consumer health and hygiene, recently launched its 2015 Sustainability Report alongside its 2015 Annual Report and Financial Statements simultaneously, to reflect the company’s integrated approach to sustainability and financial reporting.

In keeping with the company’s ‘better business’ strategy with emphasis on the recognition that positive social impact and effective environmental responsibility contribute strongly to RB’s successful financial out performance, the achievements detailed in the two reports show the effectiveness of RB’s strategy and the importance of the company’s people and culture in delivering on its performance.

The Sustainability Report reveals that RB has achieved a number of its key 2020 targets five years early.

Rakesh Kapoor, CEO, reveals that “the fact that we have met certain 2020 sustainability goals five years earlier than planned is excellent news. It demonstrates that our people believe that our better business strategy is necessary to deliver positive change and superior value to all of our stakeholders. There are areas where we can improve, and so we remain committed to challenging ourselves to making an even bigger difference and to building a world where people have healthier lives and happier homes.”

In other words, integrated reporting creates a more profound and comprehensive picture of the risks and opportunities a company faces, specifically in the context of the drive towards a more sustainable global economy.

To read the report, click



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