Title: Purple Cow
Author: Seth Godin
Date of Publication: 2003/2009
Are you different? What makes your business stand out? In his book: ‘Purple Cow,’ Seth Godin believes a unique marketing strategy/ advertising is what makes you stand out in the market.
First published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Be the Purple cow today and stand out!
Title: Annual Review: The State Of CSR In Nigeria 2016 Report
Author: ThistlePraxis Consulting
Date of Publication: 2017
This study, the second after five years, was aimed at bridging the information gap in Nigeria about CSR, by identifying practices in organisations of all sizes and sectors in the Nigerian economy and gauging the perception of business leaders as to what constitutes CSR practices in the country.
Furthermore, the study was designed to offer a bird’s eye view and answer niggling questions about the practice of CSR in Nigeria – as an organisational strategy, philanthropy, or as a periodic charitable giving. Finally, this study examined the impact of CSR spending on businesses and on the entire country as a whole.