#2GreatBooksToReadToday

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We First: How Brands and Consumers Use Social Media to Build a Better World

The book, We First, sufficiently prescribes how brands and consumers can join in building a better world.

The book highlights how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet and offers a new marketplace model that is not driven by “me first” corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty.

WE First, written by Simon Mainwaring, offers a creative way for brands to use social media in gaining consumer goodwill & loyalty and ultimately make profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

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Innovation : Shaping South Africa Through Science,

Written by Sarah Wild, the book presents a diversity of the innovations underway in South Africa, along with their challenges and their potential to benefit humankind.

The book highlights that South Africa spends 0.76% of GDP on research and development, its target is to spend 1%. The average spent for other countries is 2.4% of GDP.

Pre-1990, science, technology and innovation in South Africa primarily focused on the military-industrial complex and labour-intensive commodity production. The book, which contains a collection of 30 concise articles, based on personal interviews and encounters over the last decade, suggests that this situation has changed significantly. The book also highlights five areas of South African society in which transformation is taking place in the application of science, technology and innovation: environment, energy, health, industry and education.

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