Five Atlanta-based companies have made a commitment to reduce the gap between start-up entrepreneurs and established businesses. These five companies; including Coca-Cola, Capgemini, Cox Enterprises, Intercontinental Hotels Group (IHG) and The Weather Company have pooled resources to create a Start-up Commercialization Program called The Bridge: Atlanta.
The program is focused on mentoring upcoming technology entrepreneurs in order to help in solving any challenges their businesses might be facing. The Bridge: Atlanta partners strive to keep an entrepreneurial mind-set. The program is to mentor start-ups and also help create connections to people and resources within the five sponsors’ businesses. These connections will enable the start-ups test their technologies in markets where they usually would not have access. The sponsor companies don’t take any equity or IP ownership; rather they look for opportunities to test the solutions of the start-ups through pilot tests.
Ten start-ups have been chosen for the six-month program. The six-month program focuses on early-stage software technology solutions in either of consumer engagement, consumer retail, supply chain, marketing innovation or health and wellness.
Alex Taylor, executive vice president, Cox Enterprises said that the Bridge program is a great way for Cox to support and stay connected to Atlanta’s start-ups community, and the company is pleased to be involved.