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CSR Files Weekly Archives - Page 2 of 2 - Sustainable Conversations
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CSR Files Weekly

Product alignment Product alignment is more or less product management and entails the understanding of market needs, proper positioning that addresses segment needs so companies can meet and exceed sales targets whilst delivering return on investment in the business case. Product alignment is doing business the smart way and should not...

Last week, we published a list of 10 THINGS that CSR is not. To say we received a deluge of emails, is to state the obvious. First, let’s make it clear that CSR is more than a program. It forms the core principles of how a company does business: Corporate...

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