Colgate Unveils New Brand of Recyclable Plastic Toothpaste Tube
Colgate Palmolive has launched a new toothpaste range, packaged in a first-of-its-kind recyclable plastic tube, as against the norm of producing toothpaste tubes from plastic and aluminum, which impacts on environmental footprint.
The brand has also asserted that its product is vegan-friendly with 99.7 percent natural ingredients, and has consented to share the technology with competitor brands as part of its commitment to reduce the usage of what is one of the most widely used forms of plastic packaging that cannot be recycled.
It took the company five years to develop the new tube, and according to Chief Executive, Colgate-Palmolive, the brand wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste.
As concern grows about the impact of single-use plastic on the environment, manufacturers and retailers have begun to tackle their substantial footprints. Colgate-Palmolive, which also owns the Palmolive and Sanex brands, stated the packaging on all its products will be 100% recyclable by 2025.
The product is only available in Europe in the Colgate’s ‘Smile for Good brand.’