CUSTOMER SERVICE STRATEGY FOR COVID-19 PERIOD
Customer services are taking a new shape due to the COVID-19 pandemic, companies are experiencing a decrease in demand because many customers are not earning as they use to.
Customers are trying to balance mental health with work, the stress alone from the pandemic has slowed down operation which made companies to re-analyze their costs of operation to survive the pandemic and remain relevant in the market place.
This happening has made customer service experience to change, many companies who pay little or no attention to customer service are beginning to embed it into their systems. At this point, it is beyond just selling to your customers but also checking on their well being.
Without the customers your business will not succeed, therefore paying close attention to your customer’s experience and well being will allow you to understand their needs and expectations. Understanding when the mood of the customers is directly been affected by the happenings in the world will be the right time to implement the new evolving customer service.
Let us dive into the customer service for the COVID-19 period:
Take your business online: Having your business online has become a necessity if you want to reach to your customers, creating a strategy and a logistics that will be less complicated for your customers will help to drive sales.
Make your core-competence the center of your strategy: This is what will make your customers trust you and always want to come to do business with you. Making clear what you are an expert at and creating an environment where it is clear that your customer is king, will always sell.
Occasionally reach out to your customers: Providing content on survival and endurance through the period is a way to encourage and engage your customers and keep them thinking about you and what you can provide. Chukwuemeka Fred Agbata said in a training webinar that When you give nine times out of ten, you will receive the tenth time.
Create a stress-free environment for you customer services: Having a great and easy to use user interface will drive more sales to your business, making it straight forward and not so much complexity will encourage your customers to come back for more.
Never talk price always sell value: Kazeem Abimbola made it clear the HOW TO SELL AND SUCCEED IN YOUR ONLINE BUSINESS training that selling value is more effective when talking to a customer, Every customer who is bent on only the price may not be the right customer for your business. Many customers are after value, and that is the league of customers you should be pursuing.