The Ecobank Group has launched a new fully integrated consumer advertising campaign “Move on Up”. This campaign is centred on the bank’s drive to ensure that consumers have access to world-class digital banking solutions across Africa. The bank unveiled the campaign at its head office in Lomé, Togo to shareholders, Ecobank staff and pan-African media during the Ecobank Group’s 2016 Annual General Meeting.
According to Patrick Akinwuntan, Ecobank Group Executive of Domestic Bank, the campaign is based on three major pillars; convenience, relevance and choice.
‘Move on Up’ was produced by Ecobank’s full service agency, Brand Communications Group. There is also a 60-second television commercial, a two-minute version for cinema, four 15-second commercials for television and radio, and print versions. ‘Move on Up’ will be rolled out across all of the African countries where Ecobank has a retail presence.