FSC™ Friday is a series of events around the world designed to celebrate and raise awareness about responsible forest management and the role FSC plays in it. The event is hosted by FSC™, a global, not-for-profit organisation that helps take care of forests and the wildlife they support.
According to FSC global consumer research, consumers are becoming more sophisticated about environmental issues and are looking for more information on sustainable living and ‘eco’ alternatives. This synchronizes up with Tetra Pak’s own research across 12 countries surveying more than 6,000 consumers, showing that more than 39% of consumers look for sustainability logos when buying a product while 23% recognize the FSC logo. The research also shows that more than 60% of 241 influencers believe that the FSC logo makes their brand more meaningful to consumers.
It is evident from the above that awareness of environmentally sound packaging is increasingly a driving factor within the beverage and food industry, and that consumers are tuned in to the environmental logos that appear on packaging.
The research also shows that more than 60% of influencers believe that the FSC logo makes their brand more meaningful to consumers.