GFNorte Strengthens Its Brand

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Grupo Financiero Banorte had a remarkable 2015. This is as a result of the revolution for its brand; strengthening both its overall image and the business model built by the financial institution over decades as the “Strong Bank of Mexico”.

According to its recently published annual report, the aim of this revolution is to present GFNorte as a modern and innovative financial institution and with a wide projection towards the future.

A part of the revolution process was the birth of Ixe as Banorte’s preferential banking bank to differentiate the preferred segment. Also, a digital strategy was conceived, which aim is to strengthen contact with current and potential customers, media, authorities of the sector, the general public and other stakeholders. This is to help the institution improve customer experience by offering new service channels such as social media transactions.

The institution’s website was also transformed into an intuitive portal that provides the best browsing experience. Furthermore, an application for mobile devices for discounts and promotions was developed, which provides the greatest benefits.

Also, Banorte digital banking provides customers the freedom to conduct their banking transactions securely from wherever they may be. This is a tool that will promote an increasing relationship with the customer.

The evolution of GFNorte’s image is part of its corporate strategy, which seeks to become the best financial group in Mexico and for Mexicans.

The GFNorte 2015 Annual report can be seen at www.banorte.com/informeanual2015

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