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How to build a sustainable business - Sustainable Conversations
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How to build a sustainable business

Most businesses still do not understand what it takes for a company to be a sustainable business. This is a problem faced by companies who don’t have the blueprint to become a sustainable business.


A company is said to be sustainable only when its purpose and operations are equally grounded in social responsibility, finance, and environment. Unfortunately, the path to a business being sustainable is not easy. So here are tips that can assist you to build your sustainable business.


What drives a business is its core belief? As an entrepreneur building your business, your belief is about creating a core value and mission or vision that is not time bound. The belief of a business should be specific and consistent in order to create values as a company.


As a business, standing still and not being innovative can only get the business closer to extinction. Embracing change and acting fast by creating ideas could make your business a bold and proactive one. Change is inevitable in the world of business, so, in other words, to tackle unexpected changes, you need to act fast and create an idea to keep your business sustainable.


Creating value propositions will make other businesses or your clients understand your purpose and what you are offering to them. As a sustainable business, you will have to identify your target market and provide them with what they really need. At the end of it, the purpose of your business is to provide high value services for your clients.


You will need to understand that growth and comfort do not co-exist. Every day the world is changing, technology is growing, which is also affecting other industries to shift. There are increasing numbers of players in all kinds of industries emerging into the field with innovative ideas to satisfy clients with additional value. If your business is not updated to trends, it can cause a devaluation of your product. So as the world changes, business should also focus on delivering value in innovative ways.


Having a niche has always been a great strategy to succeeding in business, focusing your entire energy and resources to a particular niche can allow your business to be a top player in that particular industry. Trying to be a top player in many ecosystems can be hazardous, so it’s advisable to focus on how to increase values to satisfy clients.


Finally, you need to focus on constant reinvention. Understanding line extension and brand extension strategy can help your business to remain sustainable. For instance, coca cola history began in 1886, since then they have been very sustainable by making use of line extension and brand extension strategy. They take time to study the needs of there market, understanding the need to satisfy a variety of target market, they created coke with sugar and zero coke with less sugar. This is an example of reinventing constantly.


In conclusion, if you are struggling as a business to remain sustainable and pass your business to generations to come? Put in place your core belief as a business and continue to innovate.

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