#InPrint: In Print: Business Strategy Integral to SDG Success


This 9-page brief gives an expert insight from Johnson & Johnson, ING and Walgreens Boots Alliance, on how organisations/corporations should align their core business to the UN Sustainable Development Goals (SDGs), in order to achieve a sustainable future.

Giving a brief background to the goals, the writer re-echoes the United Nations Development Programme (UNDP) to affirm that businesses have a major role to play if the goals are ever to be met. With an estimated investment of between $5trillion USD and $7trillion USD per year, Public-Private input is the only progressive strategy.

Hence, citing examples from the three organisations featured, the brief suggests that aligning core business to SDGs, focusing on specific goals, tying goals to CSR strategy, aligning SDG aims with core business activities, and partnering with other companies, are effective ways to entrench the SDGs and at the same time, benefit from their success.

The format of case studies employed in writing the brief provides an outright, practical and proven direction to businesses on the core of the brief. Johnson and Johnson’s three (3) specific SDG focus, ING’s contribution to all SDGs howbeit with two primary (2) focus, and Walgreens’ SDG as CSR driver strategy, are some of the empirical evidences supporting the strategies suggested.

The author finally submits that the existence of SDGs is helping businesses pay more attention to sustainability issues, as part of core operations, therefore, a demonstration that business activities will deliver a more profitable business in future will attract investors to the business.

Consequently, this brief can seamlessly serve as a business policy guide to other companies; especially Micro, Small, and Medium Enterprises (MSMEs) in developing societies.

Writer: Mike Scott

Publisher: Ethical Corporation

Date of Publication: 2017


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