Jacaranda’s Innovation to Reduce Maternal Mortality


Kenya-based Jacaranda Health has joined the Business Call to Action (BCtA), a global initiative that supports private sector efforts to fight poverty, with a pledge to provide 50,250 low-income women and children with high quality maternal and child health care at its maternity hospitals by the end of 2019. The company has also committed to open two more maternity hospitals in 2018 and pilot innovative healthcare delivery models in 25 public health facilities to reach 250,000 additional women and children.

There is a proven high rate of maternal mortality in sub-Saharan Africa with 99% of the world’s maternal death from preventable complications of pregnancy and childbirth. The majority of these deaths can be prevented with high-quality care. Surveyed women in Kenya have indicated that they do not seek care as often as they should because of bad experiences and disrespect. While Kenya’s Government has mandated free maternity care in public clinics are overcrowded and unhygienic.

Jacaranda Health is bringing an approach, which capitalizes on the high rate of mobile phone use in Kenya. At its maternity hospitals, the company uses a mobile phone system to input client data, track health trends and send customized health tips and scheduling reminders via SMS. The company also distributes patient satisfaction surveys through mobile phones and communicates with clients through a 24-hour hotline.

In addition, Jacaranda offers a subsidised cost of delivery while using its pre-payment saving innovation to aid savings towards delivery. Through its mobile health network and maternity hospitals, over 20,000 women and children have received care, and over 2,000 healthy babies have been delivered to date.

In the next two years, the company aims to scale up from two to four facilities, which will be used as hubs for the innovation of a broader range of inclusive maternity services and technologies. By forging new partnerships and continuously innovating, the company aims to transform maternal care in Kenya’s public facilities while building a sustainable community of quality practice.


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