In response to the call made by the U.K.’s Chancellor of Exchequer, George Osborne, for partnership in poverty alleviation, Lloyds Bank has published a Helping Britain Prosper Plan as part of its corporate citizenship plan.
The goal of the plan is to help people out of various challenges such as housing, job or growing a business. It also hopes to zoom in on employee health and customer priorities. The plan is workable for Lloyds bank considering its spread across Britain communities which puts the bank in a better position to help the finances of the nation.
The plan so far has involved 320,000 hours being delivered to help the community and organisations, £17 million donated to independent corporate foundations with an additional £1 million to support credit unions.
It was launched in 2014 and was created to keep up with the changing needs of Europe.
Lloyds has upped its social responsibility as the whole financial sector is keen on cultivating the habit of sustainable and appropriate behaviours.