After a recent survey published by Trends and Insights for Africa, it was noted that the youths in Kenya have below average knowledge of the Sustainable Development Goals as compared to other students in International Universities. According to the survey, average awareness of the SDGs among Kenyan university students stands at 45% compared to 54% for global university students.
In light of this, MK-Africa created the ‘My Little Big Thing’ SDGs Campaign, a competition whose aim is to challenge university students to develop simple commercially viable ideas that will contribute to the implementation of the SDGs in Kenya. With 62% of Kenya’s University students involved in activities linked to the attainment of SDGs, more youths are encouraged to participate. The competition fundamentally targets undergraduate students from all universities and polytechnics in Kenya.
‘My Little Big Thing’ was inspired by Professor Wangari Maathai, renowned Kenyan environmental political activist and Nobel laureate. She was also the founder of the Green Belt Movement, an environmental NGO focused on planting trees, environmental conservation and women’s right.
The competition was launched on the 10th May 2017. That same year the competition saw 3 students and their innovations celebrated. All three students received training from the University of Cambridge South Africa- Institute for Sustainability Leadership in addition to some other prizes.
Its Partners include KPMG & Cambridge University.
Second round of applications have begun, for more information, click here