Throughout the month of October, car park operatives CitiPark would be giving out discounts on car parking fees in exchange for plastic bottles.
CitiPark has initiated a new campaign which encourages recycling of plastic bottles. The new initiative involves exchanging of plastic bottles for discount tokens that can be used to pay for their parking at the car park. The programme was launched at the company’s park-Merrion Centre in Leeds where the exchange would be done. Only bottles of 500ml or larger will be exchanged for the token. Any amount can be brought in at any time, and the collected bottles will be recycled into other usable items.
The company, alongside its partners will also be involved in a week of recycling and sustainability activities from Monday the 22nd of October. This will enable other retailers and organizations support the campaign.
CitiPark’s head of corporate social responsibility Charlotte-Daisy said; “So this promotion not only offers our customers the chance of free/discounted parking, but they can also get rid of their waste plastic bottles and contribute to the protection of the environment at the same time. It’s a win-win all around! We hope that as many people as possible will get on board.” She added; “We believe that we all have a part to play in ensuring the preservation and betterment of our environment for future generations.”
Other companies are beginning to join the campaign. Tesco has also set up a new trial reverse vending machine which pays customers 10 points for every plastic bottle they return, in anticipation that they encourage the public become part of the solution to plastic pollution and not the problem.