British multinational groceries and merchandise retailer, Tesco has announced their plans to remove the “best before” dates on 116 fresh fruits and vegetables in a bid to reduce food waste.
According to a research done, most people didn’t understand the meaning of “best-before” tags, which led to the commencement of the experiment in May when the retailer began removing best-before dates from about 70 of its own-brand lines of fruits and vegetables.
Following an evaluation conducted with over 2,010 people, about 69% of customers would support this new idea along with 53% who think it’s going to make a difference.
Tesco’s Head of food waste reduction Mark Little said: “Removing best before dates is our way of making it easier for customers to reduce food waste at home and save money in the process. “It’s simply not right that food goes to waste and we’re going to do everything we can to help.”
As stated by a representative of Tesco, there will be a reduction in the price of foods that are close to their expiration date. These foods will be labeled and it will ensure that no food fit for human consumption goes to waste, while meat, fish and dairy products will maintain their labeling.
The misinterpretation that “best-before” tags serve as a safety warning rather as a guideline to the quality and freshness of food is one of the major cause of food wastage and also contributes to the 7.3 million tonnes of food rejected by consumers every year. Government reports from industry news site Farming UK states that £13 billion worth of food is wasted every year says.