Top Beverage Brands Team Up to Reduce Plastic Waste
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‘A report published earlier this year found that plastic bottles had overtaken plastic bags as the most prevalent form of plastic pollution in European waterways.’
Top beverage brands including Coca-Cola, Keurig Dr Pepper and PepsiCo join forces on cutting back on plastic waste across the industry via the ‘Every Bottle Back initiative.’
The initiative which is spearheaded by the American Beverage Association (ABA), involves the beverage giants of the U.S. soda sector investing in collection schemes for plastic bottles so they can be recycled and reused, whilst supporting the development of a circular economy.
According to ABA, the scheme will ensure the firms improve the quality and availability of recycled plastic in key U.S. regions by directing the equivalent of $400 million to The Recycling Partnership and Closed Partners. The financing will come via a new $100 million industry fund that will be matched three-to-one by other grants and investors. The investments then will be used to improve sorting, processing and collection capacity in areas with the biggest infrastructure gaps, it explained.
The firms have also pledged to launch a public awareness campaign pushing the importance of recycled plastic. Community outreach and partner engagement programs will reinforce the importance of getting bottles to recycling points so they can be remade and reused, ABA said.
To measure industry progress in reducing the use of plastic in the United States, the firms will be collaborating with ReSource: Plastic, World Wildlife Fund’s (WWF) corporate activation hub, which has an accounting methodology to help companies turn plastic waste commitments into measurable progress.
In conclusion, Sheila Bonini, Senior Vice President of private sector engagement at WWF, stated that to reach our goal of ‘No Plastic in Nature’ by 2030, business, governments and the social sector need to work together to fix a broken plastic material system.